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The graphic design of a website can be:
- based on a template,
- completely unique,
- a copy of your existing website's design (e.g. if you are just rebuilding your website to improve performance, or if you are moving to Drupal CMS or upgrade from an older version of Drupal CMS to version 9).
Template Based Web Design
Websites based on a design template are faster and cheaper to build, because we work with a ready-made graphic design, which means you don't have to spend time and money on graphic design.
Just because a website uses a design template does not mean that it will look the same as another website that uses the same template. Changing the colours, fonts or adding your own content and images completely changes the look of a template.
We always use our own design for our cost-effective Easy Build websites, and for websites with page builder functionality, we can use our own design (this is a Flexi Build website). As we built this design ourselves, we can confidently recommend it, knowing that it is technically optimized and the code is completely clean.
But there are also plenty of templates available to buy, for example on ThemeForest — if you want to choose from them, we can help you find the one that best suits your needs.
The template you can buy does not have to be used one-to-one: it can be customised to a certain extent according to your needs. For example, you don't have to use all the template pages or all the elements of a template page: you can select elements from different pages of the template and combine them. We almost always change the colours of the template to the colours of the client's brand, and this is often the case with the font.
Custom Web Design
If the design templates do not meet your needs, a web designer can create a completely unique graphic design for your website. With a custom design, the possibilities are endless for layouts, animations, etc., but a website with custom graphic design is more expensive and time-consuming to build than template-based ones.
The graphic design created by our designer partner is usually presented to our clients in image format. On request, we can also create a video prototype, that will also show the animations designed by the graphic designer, and how the actual website will work. This was the video prototype of the Prompt.hu website design:
Several versions of the design or elements of the design can be created on request.
An Exact Copy of Your Current Website's Design
Copying your existing website's design is also an option if, for example, you want to change to Drupal CMS, or upgrade from an older version to Drupal 9 but keep the look of your website, or if you just want to make your current website mobile-friendly so you just need a responsive update.
Responsive Web Design
Whether we work with a template, a custom graphic design or just copy an existing design, the finished website will be responsive, meaning that it will adapt to various display sizes by rearranging and resizing elements. So it will not only look good and be easy to use on desktop computers, but also on mobile devices (iPhone, iPad, Android smartphones and tablets).
Why is responsive design so important?
- Fewer visitors browsing on a smaller screen will return (leave the site) before making a purchase, subscribing to a newsletter, reading content, etc.
- No need to develop, operate, maintain and edit a separate mobile website.
- According to Google's recommendation, responsive web design is the industry best practice — with a responsive website, you have a better chance of being ranked higher in the search results.
Full Brand Identity Design
If you need a complete brand identity design, in addition to the web design, we can also design your newsletter and company logo, business cards, brochures etc., so that all your company documents look professional and fit together perfectly.
Good to know: what is the importance of web design in the ranking?
When revamping a website, the question of graphic web design is usually the first one that comes up. This is understandable, as the graphic design is the most spectacular element of a website.
But it's important to remember that it's not the design that brings visitors to your site, but the content, and it's also the content that keeps them there. So Google does not rank on design, or even primarily on technical quality. Google ranks primarily on the content of the website.
When redesigning a website, it may therefore be justified to place as much emphasis on the content revision as on the graphic design.
The role of the graphic design is to give the content an aesthetic, modern look that matches the brand's visuals. A good design makes it even easier for users to navigate around a website and makes it easier to use.
Design can play an indirect role in ranking.
For example, sophisticated graphics give the impression of reliability, and thoughtfully designed text element styles support ease of understanding.
Thus, a good web design can contribute to a website's ability to retain visitors for longer and thus increase conversion rates.
It's important to know: if you have quality content, you will get great results with virtually any page design. Therefore, it is best to invest in content first and foremost.