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Content Optimization — Or What to Look Out for When Uploading Content

For best performance, you need to create, format and optimize text and visual content carefully.

You can take care of the following if you upload content to your site yourself, but we will also keep these in mind if you choose to have us upload and manage content for you.

 

 

Spelling

A lot of typos and misspellings can harm your credibility — they can even hurt the effectiveness of an otherwise informative, witty piece of content. That's why, as part of our content uploading service, we will correct any typos if the monthly time frame allows for it, but we offer proofreading as a separate service as well.

Formatting and Layout

Even if the site owner does not provide a specific idea for the layout of the content on the page to be uploaded, we will still upload the content so that the layout and formatting supports the meaning and makes the content easier to process for visitors. 

For example, we make sure that 

  • we use the most suitable layout elements and layout for the meaning of the text and the purpose, the message the content conveys,
  • the layout is clear and logical, 
  • the contrast between text and background color is high enough, content is easy to read, 
  • formatting and highlighting is consistent with the message, 
  • the fonts, font sizes, font colors and colors in general are in line with the brand and image.

Structure and Document Outline

For SEO and accessibility, it is best if the headings follow each other in order:

  • there is only one Heading 1 (the <h1> element in HTML) — it is typically at the very top of the content, and it summarizes what the page as a whole is about,
  • the content can be divided into subsections using Heading 2s (the <h2> element in HTML),
  • if we break down a Heading 2 level section into further subsections, we use Heading 3s (<h3> in HTML), etc.

The ideal structure involves not skipping heading levels "downwards", i.e. after a  H1, there should only be H2 (not a H3 or H4). “Upwards”, of course, the situation is different: for example, end of a H5 subsection can mean the end of a H4 and also a H3, so a new H2 section can begin:

 

<H1> Interior Decoration

<H2> Bedroom

<H3> Cabinets

<H4> Display

<H4> Storage

<H3> Nightstands

<H3> Beds

<H4> Mattresses

<H5> Foam

<H5> Spring

<H4> Bedding

<H5> Pillows

<H5> Blankets

<H2> Bathroom

<H2> Kitchen

 

Headings are never used for formatting, i.e. we don't use H2 simply because we want to display text in a larger font size.

Instead, in this case, we can use inline CSS, i.e. switching to source code editing mode and add the required formatting, or, if you need to use this text formatting style regularly, we recommend adding it to the stylesheet so that you can select it from the Style drop-down list.

small orange, small yellow, small blue font styles as predefined formatting, selectable from the Style drop-down

Textual SEO Elements

If the page titles and meta descriptions are not provided with the content, we will write them. We make sure that they are well formatted, their length is optimal, i.e. they are not trimmed in Google's search results, and that they include the keywords.

Editing and Optimizing Images

To get the most out of your photos, before uploading them,

  • name the image files appropriately (e.g. sunset.png instead of img0274636.png), and, just like with other documents, we use only lowercase letters, numbers, and hyphens in the file names of images,
  • crop them if necessary or reasonable,
  • resize them (e.g. it is unnecessary to upload an image 10000 pixels wide) and 
  • compress them (Tinypng/Tinyjpg is an excellent tool for this purpose).

After uploading, add at least an empty alt attribute ("") to each image, and where necessary, write an alternative description.

URLs

For usability, it is important to create well-formatted, logically built URLs for each piece of content, reflecting the structure of the site where appropriate.

 

See the Pricing